Delta Cellular Distributors

Country: Philippines
Structure: Distribution Arrangement
Industry: Distribution and marketing of a diverse line of cellular telephone products through domestic and international wholesale and retail operations.

In 1994, Delta Cellular Distributors began feeling the economic impact of the saturated telecom industry in the Southern California market. Delta had been providing high-quality refurbished cellular phones to the Los Angeles area for 10 years before the pressure to search out other opportunities arose. With the U.S. market as a whole not far behind Southern California, Delta turned its attention to Asia, a market of vast opportunity – but worlds away.

BrandAmerica helped Delta to quantify the demand for their product in Asia and bring the market’s potential into focus. Within three months, BrandAmerica identified a Philippine distribution partner and crafted an arrangement that met the needs of both parties.