BrandAmerica provides U.S. companies with the information, resources and local know-how to establish: joint-ventures, trade contracts and distribution, license and franchise agreements in virtually every Asian market. BrandAmerica determines the market feasibility for the product, service or technology and applies its experience and market knowledge to formulate winning strategies for Asian market expansion.

BrandAmerica’s capabilities include the selection of brands, the identification of new markets, the formulation of effective brand expansion strategies and the implementation of those strategies from inception to completion.

Management has succeeded in expanding numerous American companies throughout Asia via the spectrum of business structures. Highlighted below are a number of BrandAmerica's successes, sortable by structure and location.


Case Studies
Delta Cellular Distributor
Purelite
Stuart Anderson’s Black Angus
California Fitness
Mamie's Kitchen
Gold’s Gym Manila, Philippines

Read the above Case Studies for a more in-depth look at BrandAmerica’s past and present projects throughout the Asian market.


 


     
Murdaya1992AsiaIndonesia
Cortez Hill1993North AmericaU.S.A
Delta Cellular Distributor1994AsiaPhilippinesx
Caution Condoms1994AsiaKoreax
Jakarta Polo Club & Country Estates1994AsiaIndonesia
Glove Watch1994North AmericaU.S.A
Purelite1995AsiaKoreaxx
California Fitness1995AsiaChinaSingaporex
The Vista Hill Foundation1995North AmericaU.S.A
Possitive Position1996AsiaTaiwanx
Mamie"s1996North AmericaU.S.A
AVVA Lighting Technologies1997AsiaKoreaxxx
Stuart Anderson's Black Angus1997AsiaSingaporexx
Cool Zone1997AsiaKoreaxxx
Windless Wind Chimes1997AsiaChinaxx
National Sports Grill1998AsiaPhilippinesx
Kid's Sport1998Middle EastSaudi Arabiax
Dairy Care1998AsiaSingaporexxxx
Cybergeddon1999Asiaxxx
Gold's Gym Apparel2003AsiaPhilippinesxxxx
New Orleans Bistro2004North AmericaU.S.A
  * Click the venture name above for details.
Business Description
Manufacturing apparel, Nike sport shoe producers in Indonesia

BrandAmerica's Role
To conduct an analysis of the existing corporate and management structure for conversion to a western-style structure.

Business Description
Real estate development project in San Diego, California. Formation of a series of partnerships to redevelop the El Cortez Hotel, one of Southern California's most famous and historic hotels.

BrandAmerica's Role
To act as the exclusive financial advisor in connection with the formation of a joint-venture for Phase One of the redevelopment project.

Business Description
Distribution and marketing of a diverse line of cellular telephone products through domestic and international wholesale and retail operations.

BrandAmerica's Role
To secure an Asian distribution partner.

:: Case Study - Delta Cellular Distributor

Business Description
Manufacturing, distribution and marketing of latex condoms, health products.

BrandAmerica's Role
To identify an Asian manufacturer. Participation included identifying an appropriate party and structuring the final arrangement.

Business Description
Real estate development project in Jakarta, Indonesia. 312 hectare development, including an exclusive country club surrounded by a wide range of residential housing, commercial property and supporting public facilities.

BrandAmerica's Role
To prepare a pre-feasibility study and review with selected lending institutions and investors.

Business Description
Manufacturing of protective gloves and active continuous glove monitoring for the international health care industry.

BrandAmerica's Role
To act as exclusive financial advisor in connection with the combined private placement of up to ten percent of the company's common equity.

Business Description
Manufacturing and sales of lighting fixtures. The Purelite product combines workstation lighting with air purification.

BrandAmerica's Role
To identify and license an Asian manufacturer.

:: Case Study - Purelite

Business Description
Health and fitness club chain

BrandAmerica's Role
To create the concept, identify JV partners, arrange funding and hold equity ownership. Within three years, four units were developed in Hong Kong and Singapore and the business was sold to 24 Hour Fitness for US$ 41.5 million.

:: Case Study - California Fitness

Business Description
Real estate acquisition and development project in San Diego, California. Healthcare, chemical dependency treatment and recovery residence.

BrandAmerica's Role
To determine the current and future needs of the market and identify the characteristics and services of a facility that would expand the continuum of care offered by Vista Pacifica in the treatment of chemical dependency.

Business Description
Manufacturing and distribution of woodworking products, including the Mill·Right router table.

BrandAmerica's Role
To solicit and secure agreements with selected partners, providing the right to manufacture PPI products.

Business Description
Casual dining family restaurant with southern home-style cuisine.

BrandAmerica's Role
To arrange the initial corporate funding (Debt).

:: Case Study - Mamie's Kitchen

Business Description
Design and Manufacturing of illuminated edge-lit signs.

BrandAmerica's Role
To establish technology licensing agreements for the manufacturing and distribution of AVVA products within defined Asian markets.

Business Description
Casual dining family steakhouse restaurant, largest steakhouse chain west of the Mississippi River.

BrandAmerica's Role
To franchise the concept in Asia. Via a JV arrangement with the concept's parent company, American Restaurant Group, and the local Singapore partners, two flagship restaurants were developed in Singapore as a launch point for franshising the entire Asian region.

:: Case Study - Stuart Anderson's Black Angus

Business Description
Design and Manufacturing of air cooling system.

BrandAmerica's Role
To license the manufacturing and distribution of the product.

Business Description
Manufacturing and distribution of decorative furnishings, indoor windless wind chime.

BrandAmerica's Role
To negotiate a manufacturing license agreement with an Asian manufacturer.

Business Description
Casual dining sports bar and grill restaurant chain.

BrandAmerica's Role
To franchise the concept in Asia.

Business Description
Family-oriented fitness and education center chain.

BrandAmerica's Role
To franchise the concept in the Middle East.

Business Description
Dietary supplement to assist in the digestion of lactose.

BrandAmerica's Role
To license the manufacturing and distribution of the product.

Business Description
Manufacturing of computer/PC enhancement cards.

BrandAmerica's Role
To arrange corporate funding (Equity) and license the manufacturing and distribution of the product in Asia.

Business Description
Manufacturing and distribution of Gold's Gym-branded athletic apparel and accessories.

BrandAmerica's Role
To identify Asia-based manufacturer, arrange funding and license distribution of the product.

Business Description
Casual dining restaurant, featuring a southern American menu with Cajun Creole influences.

BrandAmerica's Role
To arrange the initial corporate funding (Debt/Equity).